Apple’s been running a series of ads for the iPhone 4 video chat application called Facetime. In the ads several things happen. A young woman worries about her hair. A younger girl frets about her braces. A woman tells her husband they are going to be parents, a man shows his father the new granddaughter.
The former executive in my blood boils. Of course wished-for motherhood and new grandchildren are wonderful. Life-affirming. But why do the only other options involve women obsessed and insecure about how we look? I thought the Android phones were supposed to target men. Doesn’t that leave iPhones for us?
Here’s the ad I’d like to see. The proverbial killer app. Roll ’em.
The Privilege[d] Apple iPhone 4 Ad
Voice of young woman: Mom? Mom?
Voice of older woman: Hi honey. What’s up?
Young woman: Mom, I’ve got that interview in like four minutes. Please tell me if this looks OK.
Older woman: Shirt looks good. Is that the one I got you for Christmas?
Young woman: Yes mom. But what do you think about the pearls. Just right or too much?
Older woman: Well, what earrings are you wearing?
Older woman: A little closer. I can’t see.
Older woman: Ah. OK. The spikes. The brutal pearls. Hmmmm.
Young woman: I know, they’re a little edgy. But I hear this VP likes to push the envelope.
Older woman: I suppose you’ve earned the right to a little edge.
Younger woman: That’s what I thought.
Older woman: *Pauses* You know, honey, you’re going to knock their socks off. Don’t even think about your clothes right now. Just pitch what you can do for them. Watch their body language. You’re good at that.
Younger woman: I know, I know. Had a little last minute fear.
Older woman: Just make sure they pay you what you’re worth.
Younger woman: Ha! I’ll do my best.
Older woman: Love you honey.
Younger woman: Love you too mom. I’ll call when I’m done.
Older woman: Sending luck. Not that you need it. And smooches.
How’s that for a little testosterone? Not to mention some subtle and subversive pearls. Dress with dignity at work but never back down. Sideways is fine, on occasion. Happy Monday everyone.
*I think Kat, Audi and Sal might approve.
**In response to the comments below indicating that people wish Apple could see this, I’ve added a retweet button up above on the right hand side. One can dream. One should dream.