Tonight, at a Los Angeles Fashion Week event, Mary Jo Matsumoto launches her Fall 2011 couture line. Mary Jo and I have been Internet friends for some time. Remember these pearls? I was both flattered and excited when she invited me to attend her reception. But what with the spur-of-the-moment trip to Washington, and that fact that life and its tasks do tend to go on even when I’m not around, I couldn’t free up time to get down south.
I’m still pouting, just a bit. So I asked Mary Jo for photos. Et voilà.
These pictures speak to me. And they say, “Dear, that’s so good-looking.”
Here is a reversible wool cape.
When Mary Jo says reversible, she means it. Of course, the Grande Dame’s Pesky Daughter keeps borrowing the cape to wear with distressed jeans, ribbed undershirt, and cage booties. An ironic tiara. Tsk, tsk. The young these days.
My mother wears capes. I believe every Grande Dame worth her salt ought to own one. Very Courrèges, 1960.
Grandes Dames also always own black velvet gala outerwear. For attending the ballet and opera. Even Sturdy Gals will sigh, and buy a black velvet coat, which they will wear over and over and over again for the next 30 years. Here’s Mary Jo’s. In silk velvet, lined with silk charmeuse. There’s little quite so delicious as the slide of charmeuse.
Here’s my version. 32 years old and scarily similar.
Enfin, Grandes Dame like to fancy themselves au courant. Remember that 70s trend we’ve discussed here? Encore voilà. Couture always makes High WASPs pull out their poorly pronounced French. We know Mr. Dior wouldn’t mind. Besides, he’s got other, far more serious problems to turn him over in his fashionable grave.
Pricing for Mary Jo’s line falls somewhere between Theyskens for Theory and Akris. This is couture, i.e. the clothing is very carefully put together out of very high quality materials and can be sewn made-to-measure for ladies who are in-between sizes. Even better, really, that it’s a slightly under-the-radar brand. Info on brick and mortar stores will be available soon, and the clothes will be available on Mary Jo’s online store. Not up quite yet. Early days. In the meantime, anyone interested in a piece can contact the studio directly at 949-226-4960.
She also offers Plus Sizing. We’ve talked about the difficult of finding high quality, High WASP styles in plus sizes, have we not?
Go here. See what you think of the leopard ruffled dress. Grandes Dames have been wearing leopard since forever and they bridle when we use the word trend. It’s classic. The Dame says so. And she deems the line classic and soigne.
Congratulations Mary Jo. We wish you the greatest of successes.