It is a morning for pet peeve sharing. Yes it is.
I’ve observed a growing use of the word “creative” as a noun. Where people who write or work with images for a living call themselves, “Creatives.” Drives me nuts. I suppose I’m not alone. The term began in advertising, apparently, but is expanding.
You see, as I pace up and down the cubicle pathways of our offices, or speak to people in conference rooms, I rely on the same mental snatch and grab of disparate elements I know from writing, or playing with photographs. Not to mention that odd Hail Mary to the brain’s nether regions. Perhaps there’s a little more testosterone involved, certainly a lot more talking. But still. It’s not fair for one professional faction to abscond with the good parts of everyone else’s job.
As it happens, I’ve also been reading a young adult series, The Divergent Trilogy, in which the imagined dystopian society has divided itself into castes, predicated on temperament. From the Amazon book description.
In Beatrice Prior’s dystopian Chicago, society is divided into five factions, each dedicated to the cultivation of a particular virtue—Candor (the honest), Abnegation (the selfless), Dauntless (the brave), Amity (the peaceful), and Erudite (the intelligent).
By taking this idea to its extreme, i.e. that any one group can claim and hoard the core attributes of humankind at large, we expose the fallacies. Perhaps we could invent the term dilatio ad absurdum, but I got a C in my 8:30am P/F college Latin class, so probably not. The books, on the other hand are good reads. Highly recommended for entertainment value. Because I’ve got to give you something useful in return for your tolerance of this rant.
In sum, and with all due respect, I want my adjective back. Thank you, and have a lovely, and creative, weekend.