Am I the last person in the world to discover UNIQLO? Or is it you?
The Japanese retailer, whose avowed goal is to become the largest retailer in the world, opened a store in San Francisco earlier this year. I visited last weekend.
They might be onto something.
If you want Urban Minimalist gear at very low prices, or Cheery Suburban Basics, for that matter, take a gander. They have an online presence as well. I took this jacket home. I paid full price of $50. Now it’s on sale for $29.90.
Also this tee. On sale for $8.00. Made in Vietnam, the country nominated for the most brilliant turnaround of this century. In white, of course, because I was in the mood for danger. Not. Nice piping detail at the neck, and long enough to keep my waistline a state secret.
Finally, I coveted but left in the store, this cotton dress. Marimekko meets Steven Alan. UNIQLO even styles their mannequins with Converse shoes.
I highly recommend you browse online for orientation first. The site is actually annoying, but better to be annoyed at home than overwhelmed in public. Don’t want to find you hiding under a shirt display table, now do we? Although I might be there to keep you company, and then we could have a party.
The San Francisco location is several stories high, and very Asian/European in feel, meaning scads of stuff and minimal signage. Far more Target than American Apparel, or Gap. The latter being the company UNIQLO has overtaken, of course, as the poor thing languishes in Anxiety of J. Crew Influence.
By the way, I love my new little jacket. Have already worn it twice. I’m late to the party, but enthusiastic on arrival.