Paper refuses to surrender.
Sure, we can text, tweet, post, email, and distribute words in all sorts of esoteric ways. But it seems we still like paper. And we like it to be pretty, and to say something about us to boot.
A reader asked, for your first monogrammed stationery, should you choose a fold-over or single card?
I respond the way I do for most questions of protocol where I think I have a chance of knowing the right answer, I go with my gut. Sort of like grammar – I was not taught the rules, rather lived them in a house full of literate and prolific talkers. As a result I make mistakes but I do not mind. Impunity.
My gut says you can do as you please, in the world of notecards. However, I also believe that in this day and age, a single card makes more sense. We’re mostly sending thank you notes, and using paper to create a little ceremony. Lo and behold, by the looks of this article in the New York Social Diary, Joy Lewis of Mrs. John L. Strong agrees.
I’d probably choose something modern, like this letterpress from Moontree Press.
Assuming my mood swung traditional, I’d go all the way to Dempsey & Carroll. If you’re monogramming, do it with a flourish. Or two.
I suppose thermography is somehow less desirable than hand-engraving, or letterpress, but I also suppose that I don’t care terribly much. At least not for reasons of etiquette. Impunity. Impunity, a little good taste, and paper forever. I see formatted emails as our television, and paper as the movies. Alternatively, email as a Broadway musical, and paper as the opera. Old and new, ornate and simple, long and short coexist.