I have previously mentioned my thing about the “Moomin” characters, right?
Well, as of October UNIQLO has done a licensing deal with Tove Jansson’s people – if she has people that is, and not tiny squeaky hippo creatures – and is now offering character-printed t-shirt and hoodies. Here’s an example, from UNIQLO Japan.
I suspect they are selling out, as they’ve all but disappeared from UNIQLO sites. However, the San Francisco store was well-stocked, in real life. Which excited me even more than Isabel Marant at H&M, I confess.
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