For anyone wondering what I was talking about in last night’s post, let me explain. Sturdy Gals can’t keep secrets.
On Thursday I was emailed by a PR rep to say that Sodastream was going to hold a real-time, videostreamed, press conference on Friday, announcing their new celebrity spokesperson. She indicated that if I were willing to watch, and post about the announcement, they’d send me a Sodastream unit. I knew the product because my father and step-mother have one, and love it. I thought, “Hey, a good giveaway for my dear readers.”
But when I, and ~49 other bloggers, signed into LiveStream to watch, it turned out that the webcam was broadcasting to us without sound. And was was pointed at an empty podium. Well, empty except for a plant, an urn, and some Sodastream machines. The video feed ran like this for over 1o minutes, in which all sorts of random events transpired, and we bloggers chatted in a chat window.
Some of us were kind of irreverent.
Then the actual conference began. Then it ended. Then I wrote my post. We shall see what results.
The thing is, this event was much more fun given the apparent failure of organization. More authentic, certainly. And in this day of technological creation of self and brand, a few guys in mohawks rushing randomly by were a good thing. A boom mike pointing at a cast concrete urn, as though we were about to hear an oracular plant predict, was a good thing
Each generation wonders how the next deals with so much change. We often look back with nostalgia on our youth, and see the era as innocent. I have vowed not to indulge in Our World Is Going To Hell In A Handbasket aging, but I do wonder about where and how this generation will find authenticity.
Authenticity is one of human’s deepest needs, once we are fed, housed, and given a little company. The very next question after “What’s for dinner,” is often, “But do you love me for who I am?” And the more time spent constructing an identity, the more sophisticated our tools, the more important becomes the raw. Hence the High WASP love of rough travel, for example. The tarnish more beautiful than the sheen.
So, on Super Bowl Sunday, the apotheosis of American branding, a commercial is scheduled to air. Scarlett Johansson will talk about Sodastream. But we, we fortunate few, we’ll be thinkingabout Mohawk Guy. We’re going to wonder if he’s married, whether he enjoys his job, and especially whether he likes having part of his head shine like that.
Have a wonderful weekend. Scarlett, that goes for you too.