I’ve been participating in Pinterest for 2 years now. As of yesterday I’d pinned 2,862 items. You’d guess, that as a style blogger, I’d generate most interest on pins of clothing.
Well, yes and no.
Here are my top 7 images of 2012 and 2013, along with their titles, and some ideas as to just why they were repinned so often. I think – despite the small sample size - implications extend beyond how to generate Pinterest signals of social recognition. (For those not yet familiar with the site, it consists of a feed of “pinned” images. You see the pins of the people you choose to follow, in a mosaic that updates. You can “like,” or “repin,” the ones that appeal. I focused here on repins.)
#7. The Classic European Color Chart – Fine Paints of Europe (109)
#6. Modest Clothing Site. Who knew? (112)
#5. Old Navy? Old Navy. (144)
#4. Shamrock Social Club Mark Mahoney by Libertylondongirl, via Flickr. [if i ever got a tattoo...] (155)
#3. Pacific Northwest Native American salmon art. How gorgeous is this? (177)
#2. Ermanno Scervino Women – Coats (189)
#1. Skirts. Skirts skirts skirts. (363)
Let’s get any cheap thrills out of the way. It appears that if you overload your pin title, i.e. repeat words as per #5 and #1, lots of people find it in searches. Welcome to the 21st century, where Search has new meaning. Online search is not an adventure in the wilderness, but more of a walk down a painted path where tricksters wave placards to lure us. We know that from Google’s algorithm gymmastics, already.
What else from Pinterest?
I believe we’re seeing pins that answer a specific need, showing up again in a search mode. Modest clothing, #6, is tough to find. So, we know, is #7, the perfect color to paint your house.
Then, and only then, we enter the world of visual curiosity and delight. I like it there. Liberty London Girl’s tattoo is striking, so is that salmon. Not just beautiful, but curious and odd. We’re caught. (I pinned the salmon, by the way, from 24 Corners, who comments here.)
And the jacket? Why that Ermanno Scervino jacket, above all others? The silhouette, I think. The appeal of the female waistline, set off by the formality and structure of a navy uniform aesthetic. So many of us think, “Oooh, I could look good in that.” And, by the way, for an Italian size 44 it’s still available reduced to $190 from $980. Note to selves: focus on silhouette, if you want to catch an eye.
If you’re curious about the next several popular pins, #8-#15ish, I’ve made a board here. No new patterns are revealed,. Just a few more visual curiosities and delights.