Why? Smells good. Lavender, rose, mint. Feels good, slip to the fingers, bubbles galore. Works well, (to use good again would be parallel, but incorrect) soft, shiny, bouncy, dreamy hair. I switch between the moisturizing, voluminizing, and “essential repair” products.
Drawback? Yes. Not cheap. But absolutely delicious, should you want to wash your hair in the near future. Oh, and only the “essential repair” products, (the green bottle) are paraben-free.
And if you know of something better, please do tell.
*No recompense received for this posting. Just the sweet joy of helping us all wash our hair.